Tag: Page 1 vs Page 2 Google search

The Business Impact of Ranking in the Top 3 on Google Listings

If you’re a small business, chances are you understand the importance of being visible in search results. But did you know that just by being in the top 3 positions on Google, you could see a significant increase in inquiries and sales? Recent data suggests that businesses can experience up to 40% more inquiries just by moving from page 2 to the top 3 positions on Google.

Let’s dive into the numbers and see what that increase looks like in practical terms.

Initial Scenario: Business on Page 2

Let’s say your business currently receives 10 calls per week from potential customers, with a conversion rate (or hit rate) of 60%. That means you’re landing 6 jobs per week. If the average price per job is £200, then your weekly revenue looks like this:

• Calls: 10
• Conversion rate: 60% = 6 jobs
• Average price per job: £200
• Weekly revenue: 6 jobs × £200 = £1,200 per week

So, with your current Google listing on page 2, you’re bringing in £1,200 per week.

The Impact of Moving to the Top 3 Positions

Now, imagine your business jumps to the top 3 positions in Google’s local search results, leading to an estimated 40% increase in inquiries. This means your weekly calls increase by 50%, from 10 calls to 15 calls. If we maintain the same conversion rate of 60%, you would now close 9 jobs instead of 6.

Let’s calculate the impact:

• Calls: 15 (50% increase)
• Conversion rate: 60% = 9 jobs
• Average price per job: £200
• Weekly revenue: 9 jobs × £200 = £1,800 per week

The Difference:

• Weekly increase: £1,800 – £1,200 = £600 per week more
• Monthly increase: £600 per week × 4 weeks = £2,400 more per month

By moving your business to one of the top 3 positions in local search results, you’re potentially adding an extra £2,400 per month to your revenue. That’s an additional £28,800 per year without changing anything else about your operations or service offerings!

Why Ranking in the Top 3 Matters

1. Increased Visibility: Studies show that over 75% of users never scroll past the first page of search results. Being in the top 3 positions means more people will see your business, increasing the chances of them contacting you.
2. More Credibility: When a business ranks higher on Google, customers tend to view it as more credible and trustworthy, leading to more inquiries and conversions.
3. Higher Traffic and Conversion Rates: The top 3 listings receive the majority of clicks, which means more opportunities to convert visitors into paying customers.

How to Get to the Top 3

To achieve these results, your business needs a combination of effective local SEO and optimization strategies, including:

• Claiming and optimizing your Google Business Profile
• Using relevant local keywords in your website content
• Building high-quality local backlinks
• Encouraging positive reviews and maintaining a good online reputation
• Regularly updating your content and services on your Google listing

Conclusion: Invest in Your Local SEO

The difference between being on page 2 and ranking in the top 3 is more than just visibility—it’s a matter of substantial financial growth for your business. By improving your local SEO and ensuring your Google listing ranks higher, you could potentially increase your inquiries, conversions, and revenue by up to 40%.

Don’t leave money on the table by settling for lower rankings—take action today to boost your business and achieve sustainable growth!