Category: Local SEO

How to Get More Calls from Google: The Importance of Ranking in the Top 3

In today’s digital age, being visible online is essential for any business, especially when it comes to local search results. Whether you’re a small business owner or part of a larger enterprise, getting more calls from Google can make a huge difference in your revenue. The key to this success lies in your business’s ability to rank within the top 3 results on Google search. In this blog, we’ll explore why ranking in the top 3 is so crucial and how you can achieve it to maximize your incoming calls.

Why Ranking in the Top 3 is Critical

The majority of people searching for local businesses on Google rarely look beyond the first page, let alone beyond the top 3 results. Statistics show that the first three organic search results capture more than 60% of all clicks. When your business is listed within this elite group, it significantly boosts your chances of attracting attention from potential customers, leading to more inquiries and phone calls.

Here’s why being in the top 3 matters:

1. Increased Visibility: The top 3 results receive the most exposure, and by ranking here, your business gains prime digital real estate. The higher up you are, the more likely people are to click on your listing and call you.
2. Higher Trust: Users tend to trust businesses that appear at the top of search results. Being in the top 3 positions sends a message that your business is credible, reliable, and relevant to their search query.
3. More Calls, More Conversions: Ranking higher results in more calls. More calls lead to more conversions, whether it’s customers inquiring about your services or booking appointments. Studies show businesses can experience up to 40% more inquiries just by moving from page 2 to the top 3 positions on Google.
4. Enhanced Local Visibility: For businesses targeting local customers, ranking in the top 3 positions in Google’s Local Pack (the section that lists local businesses alongside a map) can make all the difference. Local searches with high intent, such as “plumber near me” or “best café in [city]”, are likely to convert into direct calls.

How Ranking in the Top 3 Can Impact Your Business

Let’s break down a real-world example to highlight the impact of moving from page 2 to the top 3 positions.

• Imagine you receive 10 calls per week from your current position on page 2, with a 60% conversion rate, meaning you land 6 jobs per week.
• If each job averages £200, that equates to £1,200 per week in revenue.

Now, imagine you move to one of the top 3 positions, which brings a 50% increase in calls:

• You now receive 15 calls per week and close 9 jobs at £200 each.
• This leads to £1,800 per week, meaning an increase of £600 more per week, or an additional £2,400 per month.

By simply moving to the top 3 in local search results, you can boost your revenue by £28,800 per year without changing anything else about your operations!

How to Get Your Business to Rank in the Top 3 on Google

While reaching the top 3 takes time and effort, the results are worth it. Here are some steps you can take to help your business rise in the ranks:

1. Optimize Your Google Business Profile: Your Google Business Profile (formerly Google My Business) is crucial for local SEO. Make sure it’s fully optimized with up-to-date information, including your address, phone number, business hours, and services. Use high-quality photos and encourage satisfied customers to leave reviews.
2. Use Local Keywords: Incorporating location-specific keywords into your website content is essential for ranking in local search results. For example, if you’re a landscaping company in Manchester, your content should include terms like “Manchester landscaping services” or “landscape maintenance in Manchester.”
3. Encourage Reviews: Positive reviews not only boost your credibility but also help you climb the search rankings. Encourage your happy customers to leave reviews on your Google Business Profile. The more positive feedback you have, the better chance you have of reaching the top 3.
4. Create High-Quality, Relevant Content: A blog with content relevant to your industry and location can help improve your ranking. By consistently posting informative, engaging articles that answer common customer questions, you increase your chances of being found by people searching for your services.
5. Improve Your Website’s SEO: Your website should be optimized for search engines. This includes using proper title tags, meta descriptions, and headers, ensuring mobile-friendliness, and speeding up page load times. Google favors websites that provide a smooth and positive user experience.
6. Focus on Local Link Building: Backlinks from other reputable local businesses, directories, or news outlets signal to Google that your business is trustworthy. The more quality backlinks you have, the better your chances of ranking higher.
7. Monitor Your Performance: Regularly check your search rankings, website traffic, and call volume using tools like Google Analytics and Google Search Console. This will help you track your progress and identify areas for improvement.

Conclusion: Investing in SEO for Long-Term Success

Ranking in the top 3 on Google is not just about boosting visibility—it’s about creating a long-term strategy for business growth. With more calls, increased revenue, and enhanced credibility, reaching this coveted spot can transform your business. Whether you’re just starting out or looking to improve your current rankings, investing in local SEO is one of the smartest decisions you can make.

Want to start getting more calls from Google? Contact us today to help optimize your business for top-tier rankings and unlock your business’s full potential!